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Affiliate merchant

Definition. The advertiser in an affiliate marketing relationship.

Information. The affiliate merchant is responsible for implementing a sales tracking system, providing a selection of linking methods, attracting affiliates, monitoring results, increasing results, and paying affiliates. Some (or all) of these functions may be outsourced.

Affiliate merchants may track their program in-house using an affiliate software program or through a 3rd-party affiliate network. Actual day-to-day management of the program can similarly be kept in-house or outsourced.

Synonyms


• affiliate advertiser
• associate merchant

Related Terms


• affiliate
• affiliate directory
• affiliate forum
• affiliate fraud
• affiliate marketing
• affiliate merchant
• affiliate network
• exclusivity
• payment threshold
• return days
• super affiliate
• two-tier affiliate program